how Faslet’s virtual try-on lifted conversion by 7.06% and reduced returns by 5.54% for Garcia

In this case study, we explore how Faslet’s virtual try-on helped Garcia achieve measurable results by letting shoppers visualise how a garment looks on a body like their own. We measured the impact through a controlled A/B test on live traffic, looking at conversion, return rate, and shopper satisfaction.

about GARCIA

Garcia is a jeanswear brand with a denim heart, conceived in Italy and raised in the Netherlands. Part of the JOG Group, Garcia designs casual collections for the whole family, men, women, teens and kids, built around a lifestyle that chooses joy and connection above all else. With more than 2,500 points of sale across Europe and North America, alongside its own webshops, Garcia has grown into an international name while holding on to its family values, including an ongoing commitment to more responsible production. From its head office near Rotterdam, the brand continues to create clothing for real people who want denim and everyday pieces that fit their own story.

the challenge

Like many fashion e-commerce players, Garcia wanted to give online shoppers more confidence in how an item would actually look on them before buying. Even with a fit solution already in place, some uncertainty remains around styling and appearance: does this suit someone like me? That hesitation shows up as abandoned carts and avoidable returns. Garcia wanted to know, in hard numbers, whether adding virtual try-on on top of its existing setup would move the needle.

the approach

To isolate the true impact of virtual try-on, we ran a controlled A/B test on live traffic. Online shoppers were split into two groups. One group had access to Faslet’s virtual try-on feature, allowing them to see how a garment looked on a body similar to their own. The other followed the standard journey without it.

One detail matters for reading these results: both groups already had Faslet’s size-me fit tool active. The only variable was virtual try-on, switched on for one group and off for the other. Everything below therefore reflects the incremental effect of try-on on top of a store that is already optimised for fit, not try-on versus nothing. The test ran with more than 5,000 items ordered in each group.

the results

The results of the test were clear and commercially significant:

  • Increase in conversion: shoppers with access to virtual try-on converted at a rate 7.06% higher.
  • Decrease in returns: the try-on group’s return rate fell by 5.54%.
  • High satisfaction: 80% of shoppers who used virtual try-on rated the experience positively, with 8 out of 10 giving it a thumbs up.

More orders, fewer returns, and happier shoppers, all from a single feature added on top of the existing fit experience.

facts
0%
more conversions
0%
less returns

powering fit for 5,000+ brands across Europe