our missions and values

Our mission: To be the retail intelligence platform that increases conversion, reduces returns and eliminates missed sales for fashion brands across Europe.

So every body wins.

our values

ownership

We take initiative, speak up with reason, and lead based on logic—not hierarchy. Everyone at Faslet owns the outcome.

We take our mission seriously, but never ourselves. We believe work should energize, inspire, and bring joy because life’s too short for anything less.

We act with responsibility and respect for the environment and for people. Inclusivity and sustainability aren’t buzzwords—they’re our baseline.

This is the way. We challenge the status quo, test fast, learn faster, and continuously improve. Smart sizing today. Smarter commerce tomorrow.

We communicate openly and honestly—with each other, our clients, and our partners. Every idea counts, every voice matters.

Our clients and their customers are at the heart of what we build. That’s why we deliver on time, on budget, and to the highest standards always.

our story

It all started during the first lockdown. Stores were closed. Fitting rooms off-limits. And in true Dutch fashion, the sun made a rare appearance.

We needed warm-weather clothes fast—but with no tape measure, no try-on options, and no clue if our usual size would actually fit, we were stuck.
Three choices. None ideal:

  1. Buy our normal size and hope for the best.
  2. Order multiple sizes and return the rest—wasting time, money, and adding to CO₂ emissions.
  3. Give up entirely and miss the sun.

That moment of frustration sparked a bigger idea:
What if shoppers never had to guess their size again?
What if every brand could give every shopper the confidence to buy the right size the first time?

That “what if” became Faslet the AI-powered sizing platform that simplifies shopping, reduces returns, and makes fashion more sustainable.

Because when sizing just works, everyone wins.
Shoppers buy with confidence. Brands grow with less waste. And the planet breathes a little easier.

So every body wins.

featured in the media

the Faslet culture

At Faslet, diversity isn’t a goal it’s our foundation. We’re proud to be a multicultural team of thinkers, builders, and boundary-pushers, each bringing a unique perspective to the table.

We believe the best ideas come from different minds working toward a shared mission. That’s why our structure is flat, our doors open, and every voice heard regardless of title or background.

Curiosity is encouraged. Purpose is expected.
And mistakes? We don’t fear them. We learn from them. Because growth doesn’t happen in the comfort zone.

Together, we build a culture of ownership, experimentation, and impact—where innovation thrives, people grow, and so every body wins.

meet the crew

Ard Kortenoeven

Handler

As one of the founders of Faslet, Ard is a real jack-of-all-trades! He studied Small Business & Retail Management and went to work fulltime in the games industry after his internship, where he was responsible for the advertising and monetization.

10 years later he discovered his passion for entrepreneurship.
“It is challenging to start a company from 0, but it is so much fun to build something that stems from your ideas and that challenge does provide a lot of variety and learning moments.”

In his spare time, Ard likes to be in nature with his girlfriend and furry friend Lucky, travels a lot and is also a real whiskey- and movie connoisseur. In exactly that order!

Robbert Hoogstraten

Hustler

Robbert, initiator of Faslet, is a playful, motivating storyteller with an eye for opportunities. An entrepreneur since childhood, he aims to build a business with positive environmental impact and inspire his two children to follow their dreams.

During the pandemic he co-founded Faslet with Ard, later joined by David.

Outside work, Robbert enjoys family, friends, boating, games, and movies. Motto: Life is a game, live to play.

David Goemans

Hacker

David, our tech specialists, has a great love for building things. From a young age, he has always been building. Whether it’s Lego’s, furniture, or software programs. This is also why we call him the hacker.

He studied Computer Science & Mathematics in South-Africa, where he was born and raised. Later, David moved to The Netherlands where he worked in games, finance and eCommerce.

In a past role, he met Ard & Robbert and a few years later, decided on joining them in building Faslet.

“In general, I enjoy finding something that doesn’t work, and solving the problem. Whether it be making some furniture or spending hours on software.”

His perfect weekend is a combination in doing and building things around the house, as well as grabbing a drink with friends.
Oh and by the way, David. Loves. Cheese.

Luc Kortenoeven

Customer Success Manager

Drawn to the dynamic environment of startups, Luc chose to hone his skills at Faslet as a Customer Succes Manager, readying himself for the vast expanse of the business landscape. A fervent supporter of AFC Ajax, Luc’s passion for football is evident, not just as a spectator, but as a vocal participant, joining the chorus of fans at the stadium.

Outside the realms of work and football, Luc immerses himself in enlightening podcasts, enjoys the grabbing a drink with friends, and pursuing his fitness goals with dedication at the gym.

Yannick Eckert

Product Owner

Yannick joined Faslet after writing his master’s thesis with the team and now continues his journey as Junior Product Owner. He works where product, business and tech meet, helping turn ideas, feedback and complicated questions into clear next steps. Still early in his PO journey, he brings a lot of curiosity, energy and the kind of mindset that asks: “Okay, but how can we make it better?”

Football is a big part of Yannick’s life. His German heart beats for Bayern Munich, but since moving around in the Netherlands, he has also found himself supporting Feyenoord.

Outside of work, Yannick is usually either at the gym, planning his next trip, trying new food, or looking for something new to experience. He enjoys discovering different cultures, good restaurants and places that make you want to stay a little longer than planned.

At Faslet, he is excited to grow into the Product Owner role step by step, dive deeper into Size-Me, Try-On and Fitbar, and help connect the dots between what customers need, what the product can do and what the team builds next.

Alice Stewart

Digital Designer

Alice is our Digital Designer who works across product, marketing and social media. She pairs strategy with creativity to go beyond aesthetics, optimising the user experience and lifting the brand’s identity at every digital touchpoint.

Her design journey started early on through dancing, where she expressed her creativity through choreography, creating costumes and leading overall creative direction. Later on that led her to study Communications and Multimedia design with an UX/UI major. Where she through an internship stumbled upon the fashion industry and got curious with the intersection of fashion and tech. Which she dived into through her masters in Digital Fashion Technologies, focusing on using tech as a tool to improve the fashion industry.

Outside work, you’ll find Alice pursuing one of her million hobbies or tackling a new creative project. She also grabs any chance to show pride in her Scandinavian roots, especially when it comes to sports and food. Fika, anyone?

Adam Stokes

Full Stack Engineer

Adam’s a self-taught developer from South Africa with an insatiable curiosity and appreciation for the craft. He thrives on tinkering and discovering solutions firsthand.

Originally rooted in animation and art, Adam hit the ground running as a full-stack developer: from an IoT startup to large enterprises, he found his calling in code and hasn’t looked back.

He’s passionate about systems and design, expressing his creativity through various outlets – from Magic: The Gathering and Dungeons & Dragons to creating his own illustrations. He hopes to one day auteur his own game and share those powerful experiences with others. Just don’t ask him about his favorite F1 driver.

Nazly Santos

Lead Data Scientist

Nazly has worked with Faslet as a freelance data scientist since 2021, almost since the start, and in 2026 she joined us full-time to take care of all things data:

From making sure we collect the right data and turning it into useful insights, to setting up A/B tests and building machine learning solutions that improve our products and processes. More recently, that also means exploring how we can use GenAI to automate work and get better, faster insights from our data.

She’s also part of the dev team, shipping features that strengthen our data and AI capabilities.

To become truly Dutch, she takes swimming lessons in her free time. She also enjoys hanging out with friends, here or abroad, hosting arts & crafts workshops, and traveling to Colombia to visit her family.

advisory board

Rien Jansen

With a stellar background as former Managing Director at the helm of major brands like Van Gils, O’Neill, and WE Europe, and a transformative 12.5-year journey with Bonprix (Otto Group), expanding its reach to 30 countries and reaching an annual turnover of 2.0 billion euros, Rien brings a wealth of international retail and strategic growth expertise to our team. His guidance is set to be a cornerstone of our ongoing innovation and expansion efforts.

Richard Bross

Bringing a legacy of entrepreneurial brilliance, Richard is celebrated for founding HSO and QBS (now Companial), alongside his impactful role as an investor and the motivational host of the “NX Doorzetters” Podcast. His flair for innovation and strategic acumen promises to significantly drive Faslet’s forward momentum.